paddle sports industry – The Paddle Sport Show

P2S 14 March 2022 News

Interview: MAURUS STROBEL, Indiana Paddle & Surf owner

After more than ten years in the business, the Swiss-based Indiana Paddle & Surf company has found its place in the European and global paddlesport industry. We caught up with White Wave AG owner Maurus Strobel to hear more about…

P2S 11 March 2022 Magazine

Interview: JEFF TURNER, Kokatat Sales Director

Kokatat is known for its high-quality dry gear, a reputation well-earned after 50 years in business. In 2021, Kokatat changed ownership and unveiled a new product with long-time partner W.L. Gore. Director of Sales Jeff Turner shares more insight on…

P2S 11 March 2022 Magazine

Magazine: THE RISE OF THE SECOND-HAND MARKET

In the past two years, the industry went suddenly and unexpectedly from looking to get more people into paddle sports to not having enough products for those interested. As a result, the second-hand market has gained new life, interest, and…

P2S 10 March 2022 Magazine

Magazine: INNOVATION IN 2021 – From Challenge, Comes Change

Nearly two years of lockdowns and pandemic-living created new challenges and a new market, bringing inspiration and innovation in nearly every sector of paddlesports. There might not have been much product on store shelves in 2021, but that doesn’t mean…

P2S 10 March 2022 Magazine

Magazine: SHORT STAFFED – All Hands on Deck

Staff shortages are yet another hurdle to navigate in a post-Brexit, pandemic world. From a renewed emphasis on establishing a strong team dynamic to increased communication and a re-shuffling of roles, companies are finding ways to fill the gaps. In…

P2S 10 March 2022 Magazine

Magazine: BELOW THE SURFACE – A Look at Price Increases in Paddle Sports

For years now, it has been widely agreed that prices need to increase for the industry (and our dealers!) to survive. Those prices are now up, but are they the answer to the initial problem? Over the past two years,…