paddle sports – The Paddle Sport Show

P2S 11 March 2022 Magazine

Interview: JEFF TURNER, Kokatat Sales Director

Kokatat is known for its high-quality dry gear, a reputation well-earned after 50 years in business. In 2021, Kokatat changed ownership and unveiled a new product with long-time partner W.L. Gore. Director of Sales Jeff Turner shares more insight on…

P2S 10 March 2022 Magazine

Magazine: SHORT STAFFED – All Hands on Deck

Staff shortages are yet another hurdle to navigate in a post-Brexit, pandemic world. From a renewed emphasis on establishing a strong team dynamic to increased communication and a re-shuffling of roles, companies are finding ways to fill the gaps. In…

P2S 10 March 2022 Magazine

Magazine: LESS IS MORE; MORE IS MORE – The Future of the Trade Show

In an era where nearly everything can be accomplished virtually, how we approach tradeshows may be changing, but they remain an industry staple. The rise of online shopping, directories, and social media marketing and networking sites, not to mention Zoom,…

P2S 10 March 2022 Magazine

Magazine: ENDURANCE SPORTS HITS PADDLESPORTS – Finding Pleasure in Pursuit of Pain

For a growing number of paddle sports athletes, endurance paddling and long-distance/endurance racing are gaining popularity and appeal. Your duck your head, turning your cheek to combat the headwind as you focus on placing your next paddle stroke. Your blade…

P2S 10 March 2022 Magazine

Magazine: BELOW THE SURFACE – A Look at Price Increases in Paddle Sports

For years now, it has been widely agreed that prices need to increase for the industry (and our dealers!) to survive. Those prices are now up, but are they the answer to the initial problem? Over the past two years,…

P2S 10 March 2022 News, Press Release

Press Release: ICF ANNOUNCES PARTNERSHIP WITH CAROLINA CUP – The SUP Season Opener for 2022

The International Canoe Federation is excited to announce it has teamed up with one of the biggest stand up paddle events on the planet as part of an incredibly busy 2022 SUP season. The Carolina Cup on USA’s east coast…