Significant Chinese Partnership Deals Signed with ICF Sticky
P2S 3 April 2023 News

Significant Chinese Partnership Deals Signed with ICF Sticky

The International Canoe Federation has successfully signed a two year partnership covering three significant agreements; sponsorship, licensing and broadcasting in one of the canoeing’s fastest growing markets. This is positive news for paddlers worldwide. « The Nantong Tieren Sports Goods company…
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Interview: Jason Yarrington Sticky
P2S 14 February 2023 Magazine, News

Interview: Jason Yarrington Sticky

Trailhead Paddle Shack – Trailhead Canoes, Ottawa, Ontario, Canada Trailhead Paddle Shack has been a Canadian landmark for nearly 50 years. It began in 1976 as Trailhead, merging with the Paddle Shack in 2012. We met with co-owner Jason Yarrington…
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When Less is More Sticky
P2S 13 February 2023 Magazine, News

When Less is More Sticky

How simplified products are helping paddlesports work toward a circular economy. A surprising trend is on the horizon: stripped-back products focusing on versatility and durability. Is this the first step to reaching a circular economy?  Being a leader in the…
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Open Waters Ahead Sticky
P2S 13 February 2023 Magazine, News

Open Waters Ahead Sticky

Why it’s time for the industry to embrace adaptive paddling Rather than focusing on the limitations of those with disabilities, it’s time for the industry to take note of their ability to participate in paddlesports.  In 2016, paracanoeing debuted at…
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Too Close for Comfort Sticky
P2S 13 February 2023 Magazine, News

Too Close for Comfort Sticky

Drawing the line between Inspiration and Imitation This fall, brands came under fire for designs that felt a little too familiar. While far from the first (or last) time a “copy cat” call sounded, it raises the question, where do…
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Rising Above the Rest Sticky
P2S 13 February 2023 Magazine, News

Rising Above the Rest Sticky

“Move over SUP. There’s a new board in town.“ Since the beginning of the SUP industry, market participants have wondered how long the popularity of stand-up paddling will last. Are we nearing the end, or will foiling’s rise renew enthusiasm…
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Closing the Diversity Gap Sticky
P2S 13 February 2023 Magazine, News

Closing the Diversity Gap Sticky

For years now, it has been widely agreed that prices need to increase for the industry (and our dealers!) to survive. Those prices are now up, but are they the answer to the initial problem?   The past decade has…
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