Significant Chinese Partnership Deals Signed with ICF Sticky
P2S 3 April 2023 News

Significant Chinese Partnership Deals Signed with ICF Sticky

The International Canoe Federation has successfully signed a two year partnership covering three significant agreements; sponsorship, licensing and broadcasting in one of the canoeing’s fastest growing markets. This is positive news for paddlers worldwide. « The Nantong Tieren Sports Goods company…
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When Less is More Sticky
P2S 13 February 2023 Magazine, News

When Less is More Sticky

How simplified products are helping paddlesports work toward a circular economy. A surprising trend is on the horizon: stripped-back products focusing on versatility and durability. Is this the first step to reaching a circular economy?  Being a leader in the…
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Too Close for Comfort Sticky
P2S 13 February 2023 Magazine, News

Too Close for Comfort Sticky

Drawing the line between Inspiration and Imitation This fall, brands came under fire for designs that felt a little too familiar. While far from the first (or last) time a “copy cat” call sounded, it raises the question, where do…
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