This autumn, long-time water sports market leader Bic Sport announced a name change, ending a 40-year brand identity in the fields of water and paddlesports.
With the rise of COVID and increased demand for paddlesport products leading to in-store shortages, for 2021, pre-orders are back and bigger than ever, bringing
The rising tide of environmental awareness has continued into a new year and a new decade in the paddlesports industry, with more environmentally-friendly products and