La plateforme média de l'industrie des sports de pagaie

La plateforme média de l'industrie des sports de pagaie

A surprising trend is on the horizon: stripped-back products focusing on versatility and durability. Is this the first step to reaching a circular economy? 

When Less is More

How simplified products are helping paddlesports work toward a circular economy. A surprising trend is on the horizon: stripped-back products focusing on versatility and durability.

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Rather than focusing on the limitations of those with disabilities, it’s time for the industry to take note of their ability to participate in paddlesports. 

Open Waters Ahead

Why it’s time for the industry to embrace adaptive paddling Rather than focusing on the limitations of those with disabilities, it’s time for the industry

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The Hobie name has long been synonymous with water sports, bringing to mind bright California beaches and sun-kissed surfing or sailing enthusiasts. With the advent of the MirageDrive, a pedal propulsion system, Hobie burst into the paddlesports market in the late ’90s and soon became a major player and influence. We caught up with Gero Priebe, Hobie Kayak Europe Sales and Marketing Manager, to learn more about this iconic brand and its goals for the future. 

Interview: Gero Priebe

The Hobie name has long been synonymous with water sports, bringing to mind bright California beaches and sun-kissed surfing or sailing enthusiasts. With the advent

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Since the beginning of the SUP industry, market participants have wondered how long the popularity of stand-up paddling will last. Are we nearing the end, or will foiling’s rise renew enthusiasm for the stand-up market?

Rising Above the Rest

“Move over SUP. There’s a new board in town.“ Since the beginning of the SUP industry, market participants have wondered how long the popularity of

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