When Less is More Sticky

When Less is More Sticky

How simplified products are helping paddlesports work toward a circular economy. A surprising trend is on the horizon: stripped-back products focusing on versatility and durability. Is this the first step to reaching a circular economy?  Being a leader in the…
 Open Waters Ahead Sticky

Open Waters Ahead Sticky

Why it’s time for the industry to embrace adaptive paddling Rather than focusing on the limitations of those with disabilities, it’s time for the industry to take note of their ability to participate in paddlesports.  In 2016, paracanoeing debuted at…
 Too Close for Comfort Sticky

Too Close for Comfort Sticky

Drawing the line between Inspiration and Imitation This fall, brands came under fire for designs that felt a little too familiar. While far from the first (or last) time a “copy cat” call sounded, it raises the question, where do…
 Interview: Gero Priebe Sticky

Interview: Gero Priebe Sticky

The Hobie name has long been synonymous with water sports, bringing to mind bright California beaches and sun-kissed surfing or sailing enthusiasts. With the advent of the MirageDrive, a pedal propulsion system, Hobie burst into the paddlesports market in the…
 Rising Above the Rest Sticky

Rising Above the Rest Sticky

“Move over SUP. There’s a new board in town.“ Since the beginning of the SUP industry, market participants have wondered how long the popularity of stand-up paddling will last. Are we nearing the end, or will foiling’s rise renew enthusiasm…
 Closing the Diversity Gap Sticky

Closing the Diversity Gap Sticky

For years now, it has been widely agreed that prices need to increase for the industry (and our dealers!) to survive. Those prices are now up, but are they the answer to the initial problem?   The past decade has…
 What’s Around the Corner? Sticky

What’s Around the Corner? Sticky

A look at what fully stocked shelves and rising production costs might mean for paddlesports.  Despite the turbulence of the past two years, paddlesports is poised to continue a positive trajectory. For the savvy shopper, there might be deals on…